Our story does not start in a boardroom or a luxury office. All we had was our belief in Grandma Fatima, for us she is our CEO. Grandma Fatima gathered all her grandkids around every week for typical Friday afternoons in Yemen. They sat together often, sharing stories on the carpet during lunch, always ending with the perfect cup of coffee. Mesmerized, she showed them how she handpicked coffee cherries from her backyard, dried, roasted, and grounded them to perfection. How she took pride in every cup made and said “Sons, these coffee trees are your legacy, and the legacy of your forefathers and as such you must cherish them and every bean from which you reap”. She instilled the love of exceptionally unique coffee cups in the hearts of these kids, who grew up to rejoice every time they smelt freshly ground beans which reminded them of home. That is when it struck to protect Grandma Fatima’s legacy and share it with the world as we want your experience to be just as original, exclusive, and thorough as could be expected— in every step of the process. We guarantee that everything from the farm to your cup carries consistency to win our coffee beans the 'WOW' they deserve. These words mean something. They control and persuade the heartbeat of what our identity is, the things that we do, and why we do them. Behind every cup of coffee is a farmer and his family. While our objectives are to deliver coffee beans that taste great and offer a brand recognized for excellence, our greater vision is to use our brand to connect the specialty coffee believers while rewarding the farmers and improving our community, and communities around the world, based on ethics, respect, and transparency. Rose & Cactus stays committed to source the best beans possible from across Yemen and every other part of the world as we connect farmers and educate our customers. We endeavor to offer the best coffee beans to suit everyone's taste and palate. At the point when every bean lights up in wonderful agreement that is where we discover The best coffee – it's where the new story starts, and at Rose & Cactus that’s what we live for.

“To inspire connections between humanity, create a network that embraces nature, elevate the experience during the journey from the farm all the way to the cup.”

Build a brand that connects through modern technology, documenting and story writing to establish long lasting relationships with the farmers, families and all the hands that touch the bean once leaving the farm. Putting our hands together to do our bit in the contribution of protecting the planet. To help the farmer build a sustainable condition for the nature of the farm and its surroundings, by providing necessary equipment, teaching methods and education related to the most natural and ecological practices. Give a narrative to the historic and precious coffee bean, by bringing to light the pure and honorable daily endeavor that goes into delivering some of the most special tastes and aromas experienced in every coffee cup. Elevate expectations with character and authenticity.